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Defeating phone distraction, with an app?

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TITLE

FOCUS ON APP

 

CLIENT

NTT DOCOMO, INC.

 

SERVICE

UI Design, UX Design

 

 
スマホの誘惑と闘うアプリ。

NTT DOCOMO came to us for help with creating an application to help keep students focused on their studies. It was by definition, a difficult - some might say contradictory - task. For us the idea of transforming a smartphone into a powerful tool for concentration was very exciting.

After the initial round of user research, two main issues were identified. How do we get students to start using the application in the first place? After initial use, how do we keep them using it?

We realized that the answer was to leverage Japan’s cultural love for games and to create an app which gamified areas of student life that are usually felt to be stressful and overwhelming. By creating a system to clearly notify students of specific tasks, we are able to reward them based on their achievement.

With this application, the students can intuitively manage tasks on their smartphones. Through visual feedback, students experience a sense of accomplishment while enjoying their homework and clearing their list of tasks.