And electronics became art.
Photocatalyst Aroma Diffuser
ROKI TECHNO CO., LTD.
TROIKA JAPAN INC.(IKOR)
Product Design, Branding, Packaging Design, Communication Design
ROKI TECHNO is a pioneer in developing water purification devices using filter technology for the B2B market. They wanted to bring this expertise into the B2C arena. To do this they created the IKOR brand. They needed a strategy however, and asked us for help. We worked on the brand positioning, including the look and feel, developed a new line of products, and even designed the space where they would be displayed.
We realized that IKOR would require a product innovation shift to compete. To define IKOR’s presence in this new market, we designed Couca, an aroma diffuser that uses a filter technology. The deodorization aroma diffuser, Couca was born of a design philosophy inspired by elements necessary for human life, such as water and air. What makes Couca special is that, unlike other diffusers, it purifies the air at the same time as introducing a beautiful aroma, thanks to ROKITECHNO’s deodorizing technology with photocatalyst filter.
The cylindrical shape was designed so that when it’s sitting on a desk, it can either be pointed towards a person or angled so that it can be enjoyed by everyone in the room.
We wanted to provide a high-quality user experience for daily life equal to its high functionality. By utilizing matte textures and metallic surfaces with ion plating technology, and a packaging of exceptionally high standards, this sophisticated electronic device was transformed into a piece of art.